Posts Tagged ‘attribution’:

Study on Brand Crisis Communication in the Internet Environment

on May 8th, 2012 by - Comments Off

Internet provides tremendous advantage and vast space for the enterprises’development. But at the same time, the complex Internet environment has become the hotbed of brand crisis. All kinds of uncertainties existed in the Internet increase the occurrence rate and extension of impact. How to know better about the new characteristics of the brand crisis communication

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Functions of Journalists’ Blog in Public Journalism Practice in China

on May 3rd, 2012 by - Comments Off

Public journalism (PJ) is a form of interactive journalism, focusing on reporting public affairs and interaction between news media and audience. Blog is considered the most suitable new medium for PJ. And journalist blogs (J-blog) can be the best new platform for PJ practice as it combines journalistic, public and professional characteristics.This thesis chooses the

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The Study on Attribution and Countermeasures of the Loss of Professional Ethics of Journalists

The news institution of our country is the voice of our Party and people, which stands for the benefit of the party and people. At the same time, it is a kind of strong economic power, which plays a decisive role in public life, social development as well as the stability of our nation. The

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